Many people think that marketing is synonymous with advertising. The truth is advertising is only a small part; a single step in a never ending process.
The American Marketing Association defines marketing as:
"the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives."
This is obviously a very important part of planning your business. Therefore, in our seminars there are two weeks allocated for marketing, the 4 P's (product, price, place, promotion), target markets, SWOT (strengths, weaknesses, 0pportunities, threats) analysis, market potential, product life cycle, etc. All these things are crucial to knowing the environment your business is currently in and planning for "what if" scenario's.
In our seminar last night one of our speakers mentioned statcan.ca. This is a fantastic website to do some research on your market, its potential, and your place in it. There is another government website that I would like to direct your attention to; Industry Canada. It is a website with fantastic resources that goes more in depth about what we were talking about last night and what we will talk about next week.
Specifically, http://strategis.ic.gc.ca/epic/site/stco-levc.nsf/en/h_qw00016e.html talks about marketing if your still a little hazy. On the right hand side there is a link that takes you to an interactive worksheet that helps you to assess your strength in the market. One thing the government does is make pretty decent websites for the people needing more business information.
There is tons, literally tons, of information on marketing and examples of anything you may want about business plans, online. This wealth of information does come at a cost. Sometimes it is not a reputable site. Just be aware of this fact. Usually government websites are pretty reliable, so they are a great starting place.
Good luck marketing and I hope to see you next week.
Showing posts with label Training. Show all posts
Showing posts with label Training. Show all posts
Friday, June 15, 2007
Wednesday, May 23, 2007
FREE Seminars
Some food for thought...
"...it’s important not to confuse perfectionism with success. Endlessly pursuing the perfect product can mean never delivering a good product, or the right product. Successful start ups are about effective use of limited resources. While it’s critical never to limit the vision of what the company can be, having the discipline to package that vision into manageable pieces is perhaps more important still. "(For the complete story go to http://www.foundread.com/view/go-ahead-push-the).
This is true of entrepreneurs; people get caught in the vision of what might be, and lose focus of the primary objective of their company. Their endless visioning and farsightedness may be their downfall. Lack of demand is not the only reason for a new company to fail. The great entrepreneurs can take the good ideas, set goals, achieve them, and move on; not make goals, make more goals, make still more goals, and then achieve the first goal.
This is why a business plan is so important. It keep the visionaries on task and focused on the issues at hand. That is why the free business planning seminars are such a useful tool. We have an amazing instructor and some great guest speakers from professionals and long time business people.
Our FREE Pre-Business Planning Seminars start in 2 weeks. They are every Thursday from 6:00 pm to 9:00 pm starting June 7th. They cover everything you need to include in your business plan. You must be registered to take the business planning seminars (its free, we don't even ask for a credit card number)
The calendar of events is online at www.chinookchallenge.com. Also, all the information is in the Handbook at the same site.
"...it’s important not to confuse perfectionism with success. Endlessly pursuing the perfect product can mean never delivering a good product, or the right product. Successful start ups are about effective use of limited resources. While it’s critical never to limit the vision of what the company can be, having the discipline to package that vision into manageable pieces is perhaps more important still. "(For the complete story go to http://www.foundread.com/view/go-ahead-push-the).
This is true of entrepreneurs; people get caught in the vision of what might be, and lose focus of the primary objective of their company. Their endless visioning and farsightedness may be their downfall. Lack of demand is not the only reason for a new company to fail. The great entrepreneurs can take the good ideas, set goals, achieve them, and move on; not make goals, make more goals, make still more goals, and then achieve the first goal.
This is why a business plan is so important. It keep the visionaries on task and focused on the issues at hand. That is why the free business planning seminars are such a useful tool. We have an amazing instructor and some great guest speakers from professionals and long time business people.
Our FREE Pre-Business Planning Seminars start in 2 weeks. They are every Thursday from 6:00 pm to 9:00 pm starting June 7th. They cover everything you need to include in your business plan. You must be registered to take the business planning seminars (its free, we don't even ask for a credit card number)
The calendar of events is online at www.chinookchallenge.com. Also, all the information is in the Handbook at the same site.
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